LEGO’s global Rebuild the World campaign, now in its third year, makes its debut in Malaysia. This campaign celebrates children as the masters of creative problem solving and shows what can be achieved when they creatively overcome challenges by building and rebuilding with LEGO bricks.
Every parent knows that play essential for children. 91% of parents surveyed in the LEGO Play Well Global Study 2020 shared that playing with toys such as LEGO bricks has helped their children to develop problem solving skills. LEGO’s Rebuild the World campaign aims to echo this by partnering with local early learning and parenting coaches and parents. They share their experiences as well as tips for parents through weekly Instagram Live sessions in October 2021.
IG Live Program:
Session 1: 2 October, 11am on @weecheryl with:
- Singapore-based entrepreneur-parent Cheryl Wee
- Parenting coach Jacinth Liew
Session 2: 9 October, 3pm on @joannepeh with:
- Singapore-based actress-parent Joanne Peh
- Early Learning Expert Fynn Sor
Session 3: 16 October, 4pm on @dianadanielleb with:
- Actress-parent Diana Danielle
- Paediatrician Dr Ng Yi-Ki’s (@dryikis_crib)
Session 4: 23 October, 4pm on @miamnmmm with:
- Parent influencer Mia Chai
- Entrepreneur Lisa Ong (@lovelisa_13)
What’s Covered in Each Session?
- Hosts will talk about problem-solving through their personal experiences
- How to play creatively with LEGO bricks
- Tips on creating an environment to encourage creative, unstructured and independent play for children
- Q&A for viewers
- Giveaways of two LEGO sets with a total value of more than RM600 in each session
During this campaign, parents are welcomed to share the creative LEGO builds that their children have created on Instagram, using the hashtags #LEGOMY and #RebuildTheWorld.
It is clear that parents believe play is important for their children – not only for the fun and enjoyment, but their overall development too. In fact, play is seen as a great way to boost creative confidence. Through the Rebuild the World campaign in Malaysia, we aim to encourage parents to guide and facilitate the play experience for their children, as well as to inspire families to problem-solve together by building and rebuilding with LEGO bricks.
Rohan Mathur, Marketing Director Southeast Asia, The LEGO Group
“Rebuild the World” Around the World
Globally, The LEGO Group has launched a main film centered on the story of a Knight whose attempts to cross a river to see a friendly bear keep failing. Seeing the Knight’s dilemma, a whole town comes together and pools their varied skills, perspectives and talents to find a way to reunite the friends. As the Knight finally conquers the river crossing, the film playfully reveals how the story and the solution to the challenge have been imaginatively conceived by a group of children building, unbuilding and rebuilding through LEGO® play.
The playful film is accompanied by a number of humorous visual stories that depict the endless ways LEGO® bricks can be used to overcome barriers and reunite old friends. One of the fantasy visuals shows a hippo looking longingly at a bird flying in the sky. To solve the problem, the hippo is given LEGO wings and is able to join it. Another features a pig who wants to see eye to eye with a giraffe. The dilemma is easily fixed by adding some bricks to increase its height.
The LEGO System in Play
The LEGO System in Play has long been the ultimate platform for creative problem solving. Just as the children in this campaign come together to build and test different solutions, with LEGO play, your children can build anything they can imagine, trial it, work out how to improve it and rebuild it. This process helps children develop life-long skills such as creative problem-solving, communication and resilience. Many parents believe these skills are the key to helping children to be successful in the future.
To find out more about the LEGO Group’s Rebuild the World campaign, visit: https://www.lego.com/en-my/rebuild-the-world
Nurture for the Future 